Just as I come to terms with the inevitability of my migration to Adobe Creative suite for post-production, Eyeon and AVID put this together and make me want to stay with the devil that I know. The node-based workflow is so familiar and flexible. Just might have to push for a seat.
Tuesday, December 18, 2012
Wednesday, May 16, 2012
Hallmark artists show how "Life is good"
Here's a Hallmark video that has been submitted for a Telly award. If you like it, you can vote for it in the People's Choice Telly Awards. I work for a great company.
Tuesday, May 15, 2012
Ken Burns on Why His Formula for a Great Story Is 1 1=3 - The Atlantic
Ken Burns on Why His Formula for a Great Story Is 1+1=3 - The Atlantic
I've worked on a few short docs for work related projects and continue to mull over the difficulties in commercializing such projects produced for streaming. Obviously, it's a storytelling style that inspires and motivates, but finding funding is difficult and the end result is not commercial but aspirational. It will be interesting to see if Hallmark's new relationship with SpiritClips http://spiritclips.com/ creates a new place for such projects.
I've worked on a few short docs for work related projects and continue to mull over the difficulties in commercializing such projects produced for streaming. Obviously, it's a storytelling style that inspires and motivates, but finding funding is difficult and the end result is not commercial but aspirational. It will be interesting to see if Hallmark's new relationship with SpiritClips http://spiritclips.com/ creates a new place for such projects.
Wednesday, May 9, 2012
Poptent's amateurs sell cheap commercials to big brands
Poptent's amateurs sell cheap commercials to big brands
I had forgotten about the Doritos Superbowl Ad that was produced for peanuts in North Carolina by a few talented vid kids. A few of my pals from the Avid|DS editors list posted this update. The shift to crowdsourcing for commercials and web video production is a boon to major brands. As one member from the list put it, "Somebody's getting rich, and it's not the content producers." Once again the low cost of entry, and enthusiasm for the medium blurs the distinction between professional and amateur. The tools and the talent are secondary to the "Big Idea." I'm always interested in the "Big Idea" and I'm working to make sure my talents are where they need to be make it a reality for my team and our clients.
I had forgotten about the Doritos Superbowl Ad that was produced for peanuts in North Carolina by a few talented vid kids. A few of my pals from the Avid|DS editors list posted this update. The shift to crowdsourcing for commercials and web video production is a boon to major brands. As one member from the list put it, "Somebody's getting rich, and it's not the content producers." Once again the low cost of entry, and enthusiasm for the medium blurs the distinction between professional and amateur. The tools and the talent are secondary to the "Big Idea." I'm always interested in the "Big Idea" and I'm working to make sure my talents are where they need to be make it a reality for my team and our clients.
Saturday, May 5, 2012
Blended Screen Research
I'm researching large screen event projection and was impressed with this real time graphic integration with blended screens in Austria.
Monday, April 23, 2012
Dolby Bows the Dolby Atmos Format, a Revolutionary New Platform | Mix News Article on the Dolby Atmos Format, Dolby's Latest Technology for Cinema Sound, an Entirely New Approach to Film
Sound design is something I dabble in when the resources dictate it be done in-house. Creating a mix for this new platform would be a boatload of time. But oh, what it could sound like!
Dolby Bows the Dolby Atmos Format, a Revolutionary New Platform | Mix News Article on the Dolby Atmos Format, Dolby's Latest Technology for Cinema Sound, an Entirely New Approach to Film
Dolby Bows the Dolby Atmos Format, a Revolutionary New Platform | Mix News Article on the Dolby Atmos Format, Dolby's Latest Technology for Cinema Sound, an Entirely New Approach to Film
Sunday, April 22, 2012
Digital Storytelling
This week marked my 20 year anniversary as a video editor with Hallmark. Along with the technology, I've evolved professionally and it's been an amazing ride. Linear analog tape based editing to digital nonlinear editing, Standard Definition to High Definition, tape to file-based media.
Let's just say, I have perspective on the medium.
Spent this weekend trying to flesh out a story idea for a Digital Storytelling workshop. This "new" trend in video has been an interesting development in my world. It's been fascinating and invigorating, not to mention unsettling to watch the creative community take ownership of what they once considered "New Media" or "Multimedia." As the tools became software-based and still cameras (not to mention phones) shoot HD video, the cost of entry to video production and post-production became affordable to schools and artists. It's created a fresh perspective on the art and science of video. I continue to ponder my role in this new community of artists. I suppose my current role is to act as a guide and mentor to these young guns, while still maintaining my own artistic chops. It's been a balancing act this year as I take on more leadership roles in addition to my work "on the boards." I'm also trying to relax a little bit and appreciate the evolution these artists are undergoing in their own understanding of video.
Let's just say, I have perspective on the medium.
Spent this weekend trying to flesh out a story idea for a Digital Storytelling workshop. This "new" trend in video has been an interesting development in my world. It's been fascinating and invigorating, not to mention unsettling to watch the creative community take ownership of what they once considered "New Media" or "Multimedia." As the tools became software-based and still cameras (not to mention phones) shoot HD video, the cost of entry to video production and post-production became affordable to schools and artists. It's created a fresh perspective on the art and science of video. I continue to ponder my role in this new community of artists. I suppose my current role is to act as a guide and mentor to these young guns, while still maintaining my own artistic chops. It's been a balancing act this year as I take on more leadership roles in addition to my work "on the boards." I'm also trying to relax a little bit and appreciate the evolution these artists are undergoing in their own understanding of video.
Tuesday, April 17, 2012
Spring Anew
Time to take a moment to appreciate the many new opportunities to work with people in new arenas of creativity expression. Style guide and staging art direction for this summer's Retailer Meeting in Las Vegas has been a welcome break from the day to day work at the editing desk. It's been a new experience to be able to adjust the creative before it hits in post-production. I have a new appreciation for the logistics of setting the visual tone for a large conference and feel incredibly fortunate to be working with such a talented group of professionals.
This week is the National Association of Broadcasters meeting in Las Vegas, and I've been enjoying the stream of new technology and workflow developments that come from the amazing members of the Avid DS Users Group and from the various manufacturers I'm connected with online. Instead of joining the excitement on the floor, this year I'm taking a couple of days of training in Adobe Premiere Pro here in KC.
This week is the National Association of Broadcasters meeting in Las Vegas, and I've been enjoying the stream of new technology and workflow developments that come from the amazing members of the Avid DS Users Group and from the various manufacturers I'm connected with online. Instead of joining the excitement on the floor, this year I'm taking a couple of days of training in Adobe Premiere Pro here in KC.
Subscribe to:
Posts (Atom)